Product Designer

Hello, I’m a Product Designer with over 10 years experience within the design industry. I’m passionate about using UX methodologies to understand user behaviour and applying my UI knowledge to deliver delightful experiences.

Case studies

VIRGIN ATLANTIC

Giving a better meal choice to our customers

Creating a digital experience for Virgin Atlantic customers to select their onboard meals before their flight, giving them their preferred meal option and reducing our food waste.

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VIRGIN ATLANTIC

Creating design consistency and efficiency

Iterating concepts to build Virgin Atlantic’s first central design system, a resource of reusable components, guided by clear standards, that can be accessed by all to build any number of applications. We affectionately named it ‘Tailwind’.

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MORETH>N

Helping to make insurance human

Inconsistent interface design and tone of voice made it harder than it should be for our customers to navigate their insurance options online. The answer was to bring User Centred Design principles into the industry.

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AUTOTRADER

Offering peace of mind when searching for a used car

The Land Rover Used Vehicle locator helps people find a quality car that has been maintained to the highest standards by trained technicians. I was asked to create visuals for their next generation user interface utilising the latest web development technology.

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My experience

Junior Designer
Autotrader UK
December 2011 - June 2016
UI/UX Designer
RSA
June 2014 - June 2016
Senior Designer
RSA
August 2016 - July 2018
Digital Product Designer
Virgin Atlantic
July 2018 - March 2021
Lead UX/UI Designer
EDF Energy UK
March 2021- Present